5 Ways to Make the Most of Your Homepage

Make the Most of Your Homepage

Many online business owners understand the importance of having an online presence in order to market their company brand and sell their products. Unfortunately, not all site owners understand how instrumental their website homepage is for attracting and keeping online visitors engaged to their site.

Your homepage is essentially the first introduction between your company and its visitors. To make a good first impression, you want to make the most of your homepage. Here are 5 ways of doing just that:

  1. Highlight Brand Identity

If you want your company to stick in the minds of your site visitors, you need to highlight your brand identity, so visitors get a clear understanding of what your business brand is all about.

  1. Avoid Overloading Your Homepage

            Nothing will deter your site visitors more than overloading your homepage with   excessive links, crowded text content (with little to no whitespace), too many calls to action and poor layout structure. Aim to include plenty of white space on your homepage, along with content which is in easy to read font and avoid adding too many CTA’s and other visual elements.

  1. Include High-Quality Images

            If you have poor quality, grainy images on your site, your site visitors are likely to believe your website is of amateur quality and will hit the back button to go to a different site as a result.  Your homepage is your chance to make your company brand shine, so always include high-quality images and add a flare of creativity which is in sync with your business brand.

  1. Add A Call to Action

For purposes of keeping your online visitors engaged and willing to click throught to other pages of your site, you’ll want to include calls to action, so that visitors are guided to take a particular action you would like them to complete, such as signing up for your newsletter.

  1. Optimize Page Loading Speed

            If your current homepage isn’t loading within 2 to 3 seconds, you’re more than likely losing potential buyers. Today’s savvy online shoppers want access to information quickly and if a site’s home page takes too long to open, they will not hesitate to move on to another site. Make sure to optimize your page loading speed to avoid site abandonment.

These 5 ways to make the most of your homepage will all work well to advertise your company brand, attract and retain potential buyers and improve the odds of gaining more conversions.